Celebrity Endorsment, Kredibilitas, dan Niat Pembelian Kembali Pada First Media

First Media as a broadband internet service provider optimizes marketing strategies through digital content using celebrity endorsements. The purpose of this study was to determine the effect of: (i) attractiveness on advertising credibility, brand credibility and satisfaction; (ii) trustworthiness (iii) expertise satisfaction. This research method uses quantitative approach by distributing questionnaires involving 200 samples. Structural Equation Model (SEM) is used between constructs in model. results explain that case it important maintain endorsement strategy increasing Attractiveness trust are one factors credibility. In model known satisfaction can be key for high repurchase intention.